Migros Group (SAP HANA (High Performance Analytic Appliance))

It is possible to give success of the largest retail company Migros Group of Switzerland owning network of 37 department stores as an example. Speed and accuracy of processing of operational data is reached thanks to the SAP HANA platform. This solution allows the company to change flexibly price policy and marketing strategies, reacting to the slightest market fluctuations. The retailer offering more than 800 thousand names of goods from 3500 suppliers receives the report on goods, not best-selling, in each commodity group in 17 seconds. For comparison, before the SAP HANA installation on generation of the similar report 22 minutes left. Reports on sales promotion are created in 60 seconds – instead of 7 minutes as was earlier. As a result, the company managed to change cardinally the strategy of promotion of goods of the lowered demand.