Microsoft Dynamics Marketing

Microsoft Dynamics Marketing is service for automation of work of marketing department in the companies of any size.

Possibilities of Microsoft Dynamics Marketing include:

• resource management (budgets, approval, vendor management, content),
• campaign management (visual editor, multi-channel marketing (social networks, email, webinars, actions, etc.),
• panel of monitoring of campaigns,
• segmentation,
• assessment of conversion and cost of each client,
• built-in reports and tools of the analysis,
• assessment of ROMI for each channel and activity.

With an exit of Dynamics CRM 2015 Microsoft Dynamics Marketing will include a special panel of interaction with sales department, using which sales managers will be able to make the contribution to campaigns and targeting, tracing, for example, the messages addressed to important clients. The new version of Microsoft Dynamics Marketing supports service of communications Lync and new opportunities for planning and holding webinars and also allows to visualize marketing plans using new Interactive Marketing Calendar which will be available also in Russian.

The Microsoft Dynamics Marketing service is purchased as a monthly or annual subscription to each user and costs 4500 rub on the user in a month.