CasRetail

The Synes company, the developer of software solutions in the field of video analytics and the resident of the innovation center "Skolkovo", provided the new video analytical complex created for the economic, marketing analysis and control — CasRetail. CasRetail represents the scalable solution for difficult objects functioning without restriction of number of channels and supporting virtualization. The scope of CasRetail covers: single shops, large shopping malls, distributed networks of shopping facilities and points of customer service.

The product CasRetail is suitable also for single shops, and for large shopping and entertainment centers. Among the useful innovations offered CasRetail there are also such:

• convenient videoarchive with a possibility of viewing through a personal account of the user;
• watching video online via any Internet browser. Allows to monitor a situation on an object and to control work of personnel;
• simple removal of archive through a personal account of the user.
• Includes function of a dokachivaniye and selection of range of archive. Allows to use narrow communication channels effectively;
• the structured frame representation of a videoarchive – new technology! Gives the chance to quickly estimate the events in outlet without downloading of video and long archive search. Development helps to estimate the calculation of goods and arrangement of promotional products, to check existence of price labels and also presence of personnel in a workplace;
• the Linux operating system significantly cuts down expenses on integration and increases fault tolerance

According to developers, the software product is created for the organization of the objective managerial and marketing analysis, provides exact statistical information and the visualized data. The CasRetai complex helps to understand behavior of buyers and to estimate work of personnel.

"Need and relevance of a product is indisputable — Serykh Dmitry, the chief executive of Synes said. — Specialized complexes of video analytics become more and more available, functional that gives us confidence in usefulness of these tools for heads and owners of business".

According to Synes, the video analytics of CasRetail provides data of such order: calculation of visitors; thermal and kinetic cards; analysis of distribution of flows; queuing analysis; analysis of popularity of show-windows and shelves; monitoring of activity of personnel.

CasRetail gives the chance far off, on the Internet or the intranet, to watch a situation as online, and offline. Viewing is performed using any Internet browser via the convenient web interface. Use of the additional software at the same time is not required. Besides, CasRetail works on the Linux operating system that allows to cut down expenses on integration and increases fault tolerance, noted in the company.

Besides, Synes released the video server with the built-in business video analytics of CasNVR — the available compact solution at the price which is at the same time supporting video surveillance, record and the analysis of video. Especially useful CasNVR will be on small objects of retail and in customer service points where problems of control, providing economic safety and the marketing analysis are relevant for the management and owners of business, specified in the company.