In "Moscow City" Alphabet of Taste with touch cash desks of Set Touch opened

2018

On October 16, 2018 Crystal Service Integration (CSI) reported that in the Moscow City business center the Alphabet of Taste supermarket with own restaurant opened. Special attention is paid to the speed and service quality and opportunities of interaction with the buyer — for this purpose the retailer set touch cash desks of Set Touch in the opened supermarket.

"The alphabet of Taste" occupied 2 floors in a tower Federation: on the first the supermarket, on the second — gastrobistro was placed. The combination of shop and restaurant will attract more clients at the expense of additional opportunities for rest. The choice and purchase of goods in supermarket are very comfortable: thanking not only to spacious and esthetically attractive space, but also modern technological solutions for work with the buyer. In shop 9 touch cash desks of Set Touch from CSI company are set for October, 2018.

The cash desk is presented in the form of two big LCD displays — for the cashier and the buyer. The touch screen in combination with the intuitive interface of the solution simplifies and accelerates all transactions — the cashier a one click adds unmarked or weight goods to the check and accepts payment. Roman Davydov, product manager of Set Touch

The second touch display opens an additional channel of communication with the buyer. He can look at advertizing, see personal discounts, select the relevant offer, pass polls about service quality.

2014

The multiformat retail network "Alphabet of Taste" started cash desks of self-service in the Moscow shop to the address: Bolshaya Tulskaya, 13, Shopping center "Yerevan Plaza". Installation of cash desks of self-service emphasizes care of the company of the clients and aspiration to provide high-quality and modern service.

"The alphabet of Taste" selected cash desks of self-service of Move Flow. It is joint development of the Swedish company ITAB and Russian Crystal of Service which was responsible for development of cash logic and the user interface.

"Prior to the beginning of the project we studied the market of cash desks of self-service. Also did not find solutions which conformed to qualifying standards to quality of the interface. Otherwise to be and could not because all of them came to the market not from retail, and from the market of ATMs. As a matter of fact, it is the ATM adapted for sales of goods. It not absolutely the fact that we wanted. The purpose of Alphabet of Taste company to face the client and to make the interface the simplest and convenient" — Sologub Denis the chief innovation officer of Alphabet of Taste company says.

Cash desks of self-service will have success if process of purchase is not more difficult, than at the normal checkout. How to make purchase what to do at the specific moment — the cash Set Retail SCO program will tell. It conducts the buyer step by step, prompting and helping him.

"We aimed to create a product the most friendly for the user and knew that success consists of the smallest parts. Laborious work was conducted over arrangement of each element of the interface, its color and a form. We thought over all stages of purchase. For example, even prior to work with cash desk the buyer is helped by information posters and stickers" — Ivanov Victor the UX researcher of Crystal Service company continues.

The zone of self-service set in Alphabet of Taste shop consists of 3 cash desks under control of the Set Retail SCO program. At each cash desk the marker lamp is located. It announces events which require attention of the assistant. For example, to check age upon purchase of cigarettes or alcohol. The assistant monitors work of a zone of self-service, prompts to buyers and answers questions.

The buyer puts the scanned goods on the intellectual weight platform. It verifies the weight of each goods, preventing intermittent errors of the buyer. The situation at which the buyer scans one goods is impossible, and puts another in a packet.