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2014/12/23 11:51:13

Outsourcing in call center

Outsourcing for business practice is a transfer of a certain activity of the enterprise on service by a third party. The fact that to give some processes happening in the rough and boiling life of the company on outsourcing became fashionable, now it is even more obvious.

If earlier call centers were the attractive auxiliary platform for the small companies which had no resources for creation of the call center, then at the moment even giant companies are more and more interested in to some extent to protect themselves from difficulties of the organization of certain transactions with the help of call center. Therefore those call centers which watch closely what occurs in the market and it is sensible, objectively estimate demand volume, begin to arrange gradually the services and solutions under requirements not only average and small, but also big business.

Advantage of return of business on outsourcing is not discussed only by lazy, it is a hot and hot topic. A lot of the most interesting actions, including conferences, webinars, trainings, etc. is devoted to the questions connected with a role of call centers in business. Besides the positive example is infectious and when the companies observe successful cases of the competitors or colleagues on the industry, and wishes to apply their experience and to involve their acceptances at itself. As result, special attention of owners of business to outsourcing and an agiotage in its application. In confirmation of it it is necessary to tell that many representatives of the market of call centers not once said that demand for their services constantly grows. It involves expansion of jobs, increase in number of personnel that becomes the reason partial, and sometimes even complete reorganization of call center.

The fact that business process outsourcing became virus can be explained it with the unconditional efficiency confirmed with the companies which tested it. Outsourcing call centers are implemented and take roots in the different industries of business, becoming customary practice for the organizations of the most different directions. It is possible to talk profusely about how remarkably to have own call center, but everything the point is that is a little really significant factors thanks to which outsourcing is much more profitable and more convenient long.

Very first and main — economy of money, and in this case is not mere words. As they say, economy should be economical: the companies which gave a part of the transactions on outsourcing reserve many funds. For an example we will take such important part of work of each company as work with clients. As you know, the customer loyalty is a guarantee of profitable, successful business to which no competitors are terrible. In fact, clients of the company is its income. Losing clients, the company loses money. Competently serviced client who received that he expected to receive, having called the company, will feel a certain confidence in the choice and desire to continue cooperation.

And now let's provide how many forces and financial resources need to be spent for that:

  • a) find personnel for customer service;
  • b) train it under specifics of activity;
  • c) organize jobs and the equipment;
  • d) to monthly pay salary. And it is still not all difficulties which the owner of the company should face.

He, in effect, needs to create light - the version of call center, but all the same it is necessary to configure servers, to connect telephony, to find a qualitative CRM system which will conform to all requirements and will cope with the tasks assigned to it.

Actually, even the fact that the owner of business spends for payment of services of call center pays off doubly as it not only saves on the organizational moments, but also initially employs professionals: the qualified managers, experienced operators of a support service, etc., depending on what part of implementation of business functions is given on outsourcing. The competence of the employee of the company who directly interacts with the client is important as well as any other party of its activity. Agree, it is pleasant to call the company and to hear not the otsebyatny speech of the person who cannot understand a situation, and the adequate answer by a friendly voice and the help in solution.

The second important moment. Imagine how you will control everything. Even on condition of creation, "house", call center all the same there is a question of control of accomplishment of the tasks set for employees and assessment of their work. The modern market, of course, offers any-different programs for these purposes, but generally they are ineffective and do not display a real picture. Whatever Almighty the owner of the company felt like, but it will be very difficult to check everything without the corresponding software. In case of use of services of call center the company, as a rule, receives, plus to the main opportunities, also a number of different "buns" for full control over performance of work.

Thanks to such tools of the company do not puzzle over that as well as what it is better to organize, and do not burn on low-quality solutions. The call center provides already ready system tested and checked which will not sum up and will give the results. The good outsourcer provides transparency of all operations performed by him in relation to customer company. The transparent method of work means the involvement reasonably of the leading face of the company in all aspects of work interesting him, i.e. if desired and existence of time it can listen to a talk of operators, browse statistics of calls and at the end of each determined period to receive the detailed report.

Here, of course, there is very important issue, namely a question of trust to the outsourcer. Most of owners of the companies will hurry to wonder: and whether the selected call center will cope with the tasks set for it? The answer can be found easily if not to regret time and carefully to analyze the supplier of outsourcing services: trace its reputation, get acquainted with program and the hardware which he uses for provision of services, to look at working conditions of operators, etc. It is the best of all to carry out "test drive": to a postoyta also look at a couple of minutes over soul at the operator how he copes with the task; listen, how competently and correctly he communicates with the client; check quality of telephony, whether good audibility whether there are no breaks. Each trifle is important, the call center selected by you will become the face of your company and the impression about it will develop already taking into account its features.

Giving business processes on outsourcing, be sure that even the most insignificant, at first sight, a part is considered and that the right choice was made. The list of your requirements to service provider should not be limited to anything. The ideal outsourcer is the one who takes of the customer the hint and is ready to adapt in short terms the solutions for his requirements as much as possible to bring closer business of the customer to the highest level of efficiency.