Earnix Optimizer

Earnix for banks and insurance companies

Take care of that rates on products answered strategic objectives, promoted increase in profit and growth of volumes of your business.

In the conditions of fierce competition when profitability of clients is limited, and profit decreases, becomes more difficult to attract and hold clients, and at the same time to get profit.

Banks and insurance companies are faced by difficult questions today:

• What product or service to offer each certain client?
• What rate set for this or that financial product or service?
• What sales channels are optimal for different types of financial services and client segments?

An opportunity to offer clients an optimal combination of financial products and services, at the cost, optimal for them, and via the suitable sales channel, is a key to achievement of the loyal and profitable customer base. In order that to achieve it, deep understanding of both behavioural characteristics of clients, and their consumer value is necessary. Today in the market there are not enough tools and ready methodological developments systematically to optimize this space in knowledge of the customer base and a portfolio in general.

Earnix offers powerful business solution which will allow to acquire necessary knowledge of the portfolio and to get an additional profit

Earnix approach:

Analytics of new generation and customer-oriented strategy of pricing

Earnix Optimizer — the solution which proved the efficiency helping financial institutions to offer the correct products at the correct prices via the correct sales channels

The Earnix Optimizer™ platform allows:

• Model client demand for each product;
• Set a complex of business objectives and regulatory requirements;
• Optimize the cost of services at the individual level and at the level of client segments for each business strategy, proceeding from the current KPIs;
• Estimate and compare alternative price scenarios and their influence on achievement of results;
• Analyze and define optimal price strategy in real time;
• Effectively and quickly to bring the selected price strategy to the market;
• At the same time using knowledge of clients, influence of each potential price strategy on customer acquisition, their deduction and profitability, both at the individual level, and at the level of client segments helps to estimate the business objectives of the customer and restriction imposed by business divisions, the current situation in the market or regulating authorities, Earnix Optimizer in real time

Key features of Earnix:

Customer Lifetime Value - The price counting upon the future, but not "here and now"

Simplifies extremely difficult task of optimization and modeling of the amount of profit for the long-term period

Modeling of complete consumer solutions

Applies deep mathematical methods of behavior modeling of clients at the individual level and level of client segments. "cross-sell" of sale, sale of additional services, early repayment, risk of a non-return of the credit are taken into consideration.

The analysis advanced by "What-if"

Gives opportunities for deep "what if?" analysis and start of different scenarios and price strategy. Shows influence of each strategy on future sales and profitability.

Lack of "black boxes" — complete transparency

Allows to set all parameters and to manage all calculations independently, receiving completely explainable and transparent results

Convenience to users

Has the user-friendly interface intended for analysts and product managers

Ease of joint work

Allows managers and analysts to interact with ease among themselves throughout all process of pricing thanks to a single computing platform and the principles of modeling

Enterprise architecture

Earnix has Enterprise architecture that provides flexibility, scalability and easy integration with IT systems of the customer and the current business processes

Single platform for pricing process

Automates all cycle of pricing: modeling, the analysis, optimization of rates on products taking into account the delivered business objectives, an output to the market

Competitive advantages of Earnix:

• Earnix Optimizer is used by the lead financial institutions and the consulting companies around the world;
• Increase in profit by 5-20%, way of application of methodology of Earnix to all portfolio of the client;
• Return of investments within 3-6 months.
• Combination of profit increase with achievement of other strategic objectives, such as reduction of outflow of clients and increase in a market share;
• Support of management decisions using evident comparison of alternative strategy of pricing and their influence on the delivered KPIs and business objectives;
• Simplification and acceleration of process of pricing using use of a flow of business processes
• Integration with necessary IT systems for the purpose of reduction of term of an output of a product to the market.