Customers: People-Media Moscow; Advertizing, PR and marketing Contractors: Market Capital Solutions (MARCS) Product: Monitor CRMProject date: 2014/07
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Specialists of CRM Express company spent a full stroke of implementation of the Monitor CRM program, including:
- preproject inspection;
- installation and setup of the CRM system;
- integration with the accounting system (1C: Enterprise);
- training of employees;
- commissioning.
Main results of implementation of the CRM project:
- all business process of work with clients, including preliminary work with potential clients, preparation of accounts, payment control and so forth is completely automated;
- preparation of the reporting at all levels is organized;
- calculation of the amount of a bonus of the manager and control of its payment;
- automatic receipt of data on payments and costs in the CRM program from a system the client bank;
- operation of the BTL block is configured;
- all separate customer information is reduced in uniform base that excludes duplication and loss of information.
Feedback
According to company executives of People-Media, time which they spent on preparation of the reporting earlier was released for the analysis and business management. The quality of work with clients increased, the percent of loss of clients decreased and also process of post-sale work with the existing clients is organized.