FORSMedia

ForsMedia is a system for extraction from social networks of various information on the existing and potential clients.

On April 2, 2015 the Ay-FORS company announced development of the system of ForsMedia for the B2C-market. It provides flexible means for data analysis during the planning of marketing efforts, promotion of products and services, formation of target audience, etc.

At the heart of the solution tools and technologies for work with Big Data. ForsMedia is capable to carry out the detailed analysis of target audience on the basis of the structured and unstructured information distributed on different information resources. Results of such analysis allow to increase efficiency of interaction with the acting clients, to attract new clients and also to create essentially new opportunities for target marketing.

The product executes the automated mass enrichment of the data arriving from social networks. Not only the facts, the "attitude towards smoking", but also the data which are implicitly present at numerous texts of messages, posts, groups of a subscription in an explicit form specified in user profiles of network, for example, – such as preferences, interests, hobby are as a result structured and normalized. For the analysis of the acquired information the instrumental environment of the class data discovery providing the high level of interactivity of work with data and helping to create and check different hypotheses at flexible change of search criterions is used.

Open program interfaces of a system allow to integrate it with the operating CRM products or other information systems, to configure under specific requirements.

"Modern technologies of Big Data allow to collect huge information volumes from various social networks, blogs, forums and other means of social interaction. However it is not so simple to use it for the solution of practical tasks as these data are not approved, represent generally unstructured texts, and useful information contains in them implicitly. The product developed by us allows quickly enough and it is easy to execute necessary processing of "crude" data, to enrich information, to conduct analytical researches. For this reason it can be adopted by marketing specialists, analysts and sales specialists", - Olga Gorchinskaya, the director of research projects and the head Big Data of FORS company told.

"Using FORSMedia it is possible to create quickly the most demanded offers, more precisely to create target audience, increasing thereby attractiveness of products and services. It will help to achieve essential sales increase, more exact segmentation of the customer base, increase in level of a customer loyalty due to the most exact compliance to their consumer expectations. And an additional bonus - notable economy on operating expenses due to failure from mass "spam" - mailings", - Alexander Lashmanov, the CEO of Ay-FORS company said.

Depending on assigned tasks, the solution can be used as full-function, or as "facilitated", without analytical block. The platform can be developed on servers of the customer or be delivered in the form of a cloud service.

The subscription to a cloud service is available, it can use as required if before the company the problem of permanent and fixed monitoring of behavior of the audience is not necessary.