Sabre Marketplace Analytics

Sabre Marketplace Analytics is the solution for airlines allowing to analyze demand for air transportation on the basis of data on consumer activity on global marketplace Sabre GDS.

On April 13, 2015 the Sabre company presented^[1].

By means of Sabre Marketplace Analytics airlines got an information access about consumer activity on the platform Sabre GDS. There is an opportunity to trace dynamics of demand for the different directions of flights and to estimate, demand is how effectively converted into real sales.

Screenshot of the program window, 2015

By means of Sabre Marketplace Analytics the airline has an opportunity to detect increase in demand for flights in the direction Moscow-Krasnodar and in time to react to it, offering profitable rates for air transportation or to use promo-options of Sabre marketplace for promotion of services.

Analytical indicators and the color Sabre Marketplace Analytics heatcards allow to visualize consumer activity for one year ahead, to browse history of client requests for a period of up to 120 days ago. So the airline can trace pattern of demand and predict the need for specific services. Besides, the new solution of Sabre allows to estimate demand as a trip, to the travel duration, the region and sales channels. Sabre Marketplace Analytics uses the most advanced technologies in the field of Big Data, including Hadoop, for collecting, storage and the analysis of petabytes of data on armoring and the search queries on the "smallest rates" filter coming to Sabre GDS from different regions of the world.

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