Oracle Retail Cloud Services

Oracle Retail Cloud Services - six cloud services providing to the companies of retail online access to applications of a corporate class for management of crucial transactions.

On May 12, 2015 the Oracle corporation announced^[1].

A system is focused on use in the field of:

• managements of e-commerce transactions,
• customer acquisition,
• order managements,
• accomplishment of orders,
• prevention of losses,
• managements of goods under own trademark.

Cloud services are based on the solutions MICROS Retail purchased by Oracle in 2014 and are a part of a portfolio of solutions for the retail business provided to Oracle on a subscription.

As a part of the Oracle Retail portfolio cloud services:

• Oracle Retail Brand Compliance Management Cloud Service,
• Oracle Retail Customer Engagement Cloud Service,
• Oracle Retail Open Commerce Platform Cloud Service,
• Oracle Retail Order Broker Cloud Service,
• Oracle Retail Order Management System Cloud Service
• Oracle XBRi Cloud Service.

Oracle Retail Cloud Services accumulate experience of Oracle in the field of cloud computing, security, solutions for retail business and network interaction. They supplement Oracle Cloud, the most extensive in the industry of a portfolio of public cloud services, including SaaS solutions (software as a service), PaaS (the platform as service), DaaS (data as service) and IaaS (infrastructure as service).

Cloud services of Oracle Retail Cloud Services

• Oracle Retail Brand Compliance Management Cloud Service – rationalizes and automates a set of the transactions necessary for expansion and improvement of transactions of management of goods under the own trademark (OT). The retail companies can use this solution for planning, management and tracking of goods of STM, direct deliveries and vendor interaction.

• Oracle Retail Customer Engagement Cloud Service - provides the segmented representation of clients, provides means of accounting of gifts and management tools the programs of loyalty and marketing campaigns necessary for attraction and customer retention and also increase in indicators of conversion and goods quantity in orders.

• Oracle Retail Open Commerce Platform Cloud Service - proposes the complete solution for e-commerce which includes such functionality as the search engine optimization, search in the website and personalisation necessary for increase in the number of visitors of online store, increase in indicators of conversion and cost reduction. This service also allows sales and marketing specialists it is easy to create and modify pages, to start and in details to configure promotion actions and to create communities of users around common interests.

• Oracle Retail Order Broker Cloud Service - allows the companies to learn in real time about available stocks in all sales channels and the centers of distribution in any sales point. The staff of shops and operators of contact centers can use this application for "preserving of sales", quickly and easily obtaining information on goods in other shops, in online store or in warehouses.

• Oracle Retail Order Management System Cloud Service - in real time provides to online buyers and operators of contact centers information on orders and the status their accomplishment, allowing to check availability of stocks before order placement and to have exact information on delivery. This solution can be integrated with other systems and a business intelligence to help the retail companies to increase efficiency, to reduce costs and to accelerate accomplishment of orders, rationalizing processes and regulating distribution of stocks.

• Oracle XBRi Cloud Service - gives to the retail companies an opportunity to reveal, investigate and reduce the losses caused by fraudulent activity or violation of requirements. Specialists in prevention of losses can use this service for tracking of suspicious activity up to the location of shop, a sales point or the person, and the solution for the business analysis compares data on transactions (checks) with other methods of prevention of losses such as records of video surveillance systems containing time marks that allows to reduce efforts to investigation and costs for departure of the specialist in specific shop or an object of network and also determination of needs for actions of disciplinary or legal character.

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