Oracle Cross-Channel Marketing

Oracle Cross-Channel Marketing is the solution for multi-channel marketing.

On May 18, 2015 the corporation Oracle announced integration of Oracle Cross-Channel Marketing in structure Oracle Marketing Cloud with products Oracle Commerce and Oracle WebCenter Sites.

The product is created for the aid to marketing specialists when developing of the personalized, effective customer interaction on digital channels. Integration will help marketing specialists to increase conversion and income at the expense of multichannel marketing programs and the approved personal interaction.

Integration of Oracle Marketing Cloud into Oracle Commerce and Oracle WebCenter Sites will help marketing specialists to approve messages and information on profiles at management of marketing, web content and commerce. According to plans of developers, marketing specialists can create uniform client profiles for support of really approved and personalized interactions on different channels. Similar integration provides interrelation of platforms, people and processes which are supported by customer interactions that helps the staff of marketing departments to convey in coordination information and to promote a brand. As a result of improvement of customer interaction marketing specialists can meet the growing requirements of the management and customers, raising conversion indicators, the average amounts of orders, income and profit margins.

Solution integration of Oracle Cross-Channel Marketing Solution in structure Oracle Marketing Cloud with products Oracle Commerce also Oracle WebCenter Sites expands one of the most extensive ecosystems of marketing technologies. Besides, it helps the organizations to provide integration with existing applications:

• Oracle Customer Experience Cloud (Oracle CX Cloud)
• Oracle Sales Cloud,
• Oracle Service Cloud,
• CRM solutions and database management systems of clients of the third suppliers.