Accenture Analytics Applications Platform

Analytics Applications Platform is the platform of forecast analytical applications.

On May 27, 2015 the Accenture company announced start of the platform of forecast analytical applications for creation of industry and separate functional applications on providing analytics to users.

For May 27, 2015 on the Accenture platform four forecast analytical applications on support of strategy of trade marketing, demand forecasting and assessment of probable fraud, on optimization of stocks of producers are available to the companies. These applications simplify analytics since they can be configured, reused and adapt for requirements of each separate company and its specific users – from business users to the involved analysts and data processing specialists.

Representation of Accenture Analytics Applications Platform, 2015

For the retail sector are a part of forecast analytical applications:

• efficiency evaluation of trade marketing - influence of marketing on sales by the efficiency analysis of advertizing based on a sales history, volume of a goods sold and level of activity. Assessment can be on quarters, on regions and on brands, depending on needs of the user.

• optimization of activities for trade marketing – providing the recommendations based on data on a marketing activity for the purpose of achievement of future positive results. For example, the forecast of the application can define number of actions which can be held also their best combination.

• demand forecasting – the exact forecasting based on the technique considering product lifecycle and its specification. The forecast allows the user to determine the optimal volume of a warehouse stock for reduction of delivery dates to reasonable level.

• assessment of probable fraud – defines a risk degree of fraud and actions which can lead to losses in business. Using a set of business rules, the recognition of anomalies and statistical analysis calculating risks, the application can determine fraud probability for any event.

The platform of forecast analytical applications Accenture – the scalable platform created using the purchased Accenture in May, 2014 of i4C Analytics company whose solutions are integrated with Accenture Analytics services that will provide "turnkey" rapid development of simple analytical applications in use for clients. For satisfaction of needs of the client the platform completely configures applications under specific operational process and specific user requirements – for example, smaller extent of detailing (granularity) of information for business users and big – for information processing specialists. Depending on what level of customization is required, the application can be prepared for use from one week to 60 days in time.