In Kazakhstan the loyalty program of HALVA based on Manzana Loyalty CRM system began to work

The new coalition loyalty program of HALVA began to work at the end of 2014 in the Republic of Kazakhstan. Her key partners – Beeline mobile operator and salons "Alphabet of Communication". As the supplier of the CRM system for management of a program runtime Manzana Group acts, and the customer – M-Commerce Technologies LLP. It is planned that HALVA will integrate more than 1000 partners from different segments of the market.

HALVA represents the coalition rewards program of loyalty. Its operation principle is that the buyer accumulates bonuses for purchases in the partner companies, and then exchanges them for prizes. As the CRM system the solution Manzana Loyalty based on Microsoft Dynamics CRM was selected.

Advantage of the loyalty program of HALVA to consumers – in complete transparency of charge of bonuses and lack of their converting at exchange for gifts. Often similar programs work according to the scheme "course of converting" when one bonus point is equal to a certain amount of monetary units. In the HALVA program other scheme is used. The buyer sees a difference and understands that it is simpler and more profitable to save up bonuses for a product, than to purchase it. Clients are actively involved in the loyalty program and begin to make profit for the operator and his partners.

One more advantage – convenience to the user. The client can interact with the operator of the loyalty program in several ways: through contact center, a personal account on the website, mobile application and so-called "halvapada" - the tablets installed in sales points. On them it is possible to receive prize-winning goods or additional bonuses, for example, having performed the check-in or having played a tape measure. Registration in the program and expenditure of bonuses is available also from the mobile phone: by means of the USSD request.

The participating companies also receive wide feature set which are convenient for using. For example, system of counteraction to a fraud (fraud). By means of specially set limits all transactions of charge and write-off of points are monitored. As soon as there is exceeding of a limit, transactions are blocked. In Manzana Loyalty the unique system of the early notification – "soft limits" is implemented. She allows to detect suspicious actions of cashiers. Before automatic blocking of transactions it is possible to find out whether there was a fraud, and in time to take measures in case of a fraud. An additional insurance is confirmation by the client of transactions by means of temporary passwords.

Several dozens of participants among whom there are Alser networks (digital equipment), "the Internet of the House" (Internet service provider) and also cellular shops, gas stations, taxi services and other companies are already connected to the HALVA program. Beeline acts as the key partner. Organizers of the project plan that in the future the number of the participating companies will grow to several thousand.

Manzana Loyalty as the IT solution is selected not accidentally. The Manzana Group company already implemented loyalty systems in the market of Kazakhstan, including, for one of partners of the HALVA program – Alser retail network. "We held the tender, and by results selected Manzana Group. A victory of the company the strong team and the checked solutions based on Microsoft in combination with available cost provided wide experience of her specialists in automation of programs of loyalty,", – Bayshuakov Azamat, the project manager of the loyalty program of Halva notes.