Customers: BM-Bank Russia Moscow; Financial services, investments and auditing Contractors: RapidSoft Product: RapidSoft: BonusBackProject date: 2015/03 - 2015/09
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Bank of Moscow started the new rewards program "My Bonus — BonusBack", for debit and the MasterCard and VISA payroll cards emitted by bank. Participants of the program will be able to return up to 10% of the purchases in the form of bonuses and to use them for receiving a discount at partners of the program — participants of the BonusBack system.
Within the program participants receive bonuses for shopping on debit and payroll cards in certain bonus categories and partners have programs which can be exchanged then for a discount in outlets of partners. Bonuses are charged for purchases without restrictions, including Internet purchases worldwide.
Clients from any region can connect free of charge the program just having called in customer support by phone number 8 (800) 200 23 26 or in bank department. Can join the program as holders of new cards, and existing – recard issue is not required.
Main advantages of the program for clients:
- free connection and participation;
- the ease of use – - for receiving bonuses is enough to pay purchases with the card of the participant;
- transparent mechanics of charge and write-off of bonuses;
- favorable and clear rate of bonuses: 1 bonus = 1 ruble;
- attractive bonus categories of purchases which are updated each three months;
- lack of validity period of bonuses after which they burn down;
- a possibility of payment up to 99% of cost of purchase by bonuses – for write-off of bonuses it is necessary to pay with the card or cash at least 1 ruble;
- partners from among large popular retail chain stores.
Bonuses are charged into the bonus account of the participant on a monthly basis.
More detailed information on the loyalty program "my Bonus — BonusBack", the list of the cards participating in the program, the list of partners, the description and conditions of actions it is possible to find on the official site: http://bm.bonusback.ru
The program is implemented based on the BonusBack system from RapidSoft company. BonusBack provides to bank all services and tools for creation of the loyalty program and also gives the unique chance for the Russian banks to be connected quickly to the ready, constantly growing system of write-off of bonuses. Already today BonusBack integrates popular retail chain stores, online stores, cafe, restaurants, drugstores and many other companies.