Opiner Monitoring

Opiner Monitoring - By software it is created for control and tracking the expressions on the Internet relating to the companies, products, competitors with automatic evaluation of their tonality.

On August 1, 2015 it became known of opening of access to TEConts and processings of texts to networks of Opiner company.

The product provides statistics on the most relevant trends, gives the account on their quoting and a scope of audience. Can estimate efficiency of the waged marketing campaigns at online and offline mode.

Screenshot of the program window, 2015

The software solution is focused on:

• public figures, the person interested to control the reputation on the Internet
• marketing specialists and PR-managers for tracing of nature of expressions concerning their marketing actions on the Internet and monitoring of a brand of the company
• to heads of the companies for control of reputation of the company and opinions of clients

Fnktsional Opiner Monitoring

• search of expressions and comments in any requests in Internet sources
• automatic selection of the most relevant sources
• the choice of a time frame for monitoring, and creation of diagrams of number of expressions on the basis of this interval
• the list of all responses for the selected time frame
• automatic detection of negative and positive reviews
• automatic detection of a scope of audience
• automatic identification of key trends with statistics of activity of users
• tracking leaders of comments and responses - the most authoritative users
• manual putting down of tonality
• possibilities of team work
• report generation and unloading in Excel