AVTO International started CRM

On January 13, 2015 the OntargIT company announced project completion of system implementation of management of relationship with dealers and clients (CRM) on Microsoft Dynamics AX 2012 R3 platform in company DP "AVTO International".

Project Results

The CRM project for DP "AVTO International" is executed on Microsoft Dynamics AX 2012 R3 platform that helped to optimize customer relationship management and was a main objective of the project.

AVTO International, 2013

Yulia Sivak, director of the department of Mazda of company DP "AVTO International": "A CRM system based on Microsoft Dynamics AX 2012 R3 - the fast-paid-back tool for performance improvement of the company and providing a convenient information access using a friendly user interface. A system allowed our company to unify work with addresses of end customers. Today addressing any of dealers the client will receive equally high level of service conforming to high requirements of the importer. For us the main thing is our happy clients and dealers. Professionalism of the OntargIT command and universality of Microsoft Dynamics AX 2012 system also solved for us such problems as formation and automation of history of the depersonalized addresses, stories of tasks, the history of potential sales and the organization of lot of other business processes which provide to our company powerful benefits over competitors".

In the course of implementation of CRM in  company DP "AVTO International" optimization of the reporting is performed. With system implementation formation of the daily reporting is automated:

• on types of customer appeals with structuring
  • on brands,
  • to models,
  • to dealers
  • to dates.

Problems of reporting of stories of potential and final sales with reflection of the complete information of a card of clients and cars, formations of the list of the cars sold to dealers and those that are not sold to clients, formation of base of clients and other reporting under data retrieveds yet are solved.

Olga Leusenko, the chief financial officer of DP "AVTO International", said: "In view of a long-term outlook of market development, the company management  of DP "AVTO International" made the decision about complex transition to solutions for automobile distribution from OntargIT company based on the newest platform of business management Microsoft Dynamics AX 2012 R3. Now the company uses the version of Axapta 3.0. Transition to a new system - strategic decision on the way to increase in process performance to the companies".

Within the project the problem of business process optimization was designated:

• Accounting;

• Tax accounting;

• Management of finance;

• Distribution of cars and spare parts;

• Retail sales of spare parts and cars;

• Guarantee for cars / spare part and service maintenance within dealer network;

• The processes connected with service station.

"Functionality of Microsoft Dynamics AX 2012 R3 provides additional benefits for business management under highly competitive market conditions that is key advantage of the platform in difficult economic realities. We are sure that the OntargIT command implements an implementation project so quickly as far as it in general is possible therefore we are going to work with them and further", - Olga Leusenko added.