TRUST National bank (Oracle Siebel Campaign Management)

Problems of a system

• Providing tools to users for marketing segmentation;
• Determination of the best offer for the client on the basis of results of forecast mathematical modeling;
• Planning of the personalized communications with clients taking into account contact the politician;
• Automation of informing on different information channels (the SMS, call center, terminals, mail, etc.) according to the templates configured by users;
• Tracking of responses to offers and analytical reporting on efficiency of target offers

Structure and chronology

• Implementation of DWH with a marketing show-window on Informatica
• Implementation of the module of management of targeted campaigns based on Oracle Siebel Campaign Management. Integration with DWH, channels of informing, skoriny risks.
• Implementation of the marketing reporting on SAP Business Objects
• Business consulting by opportunities of start of targeted campaigns on the industrial platform

Results

In one and a half years of cooperation with AT Consulting bank implemented processes of target marketing. The Oracle Siebel Campaign Management system was for this purpose implemented, the new data warehouse is built.