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Management of advertizing on transport

Product
The name of the base system (platform): 1C:Enterprise 8.3
Developers: Proxima
Branches: Advertizing, PR and marketing,  Transport


The product "Management of Advertising on Transport" is intended for complex sales accounting of advertizing on transport and also outside, indoor-and BTL advertizing.

Features and program capabilities:

Accounting of transit advertizing

  • Maintaining base of places of placements of advertizing with a binding to the motor transportation enterprise or depot;
  • Work with any set of schemes of placements of onboard advertizing on the vehicles (V);
  • Accounting of placements of intra saloon advertizing;
  • The system of package placements of advertizing on groups of the CU;
  • Accounting of placements along routes of the movement CU;
  • Sales accounting of advertizing in trains of the subway and electric trains;
  • Accounting of holding promotion actions (BTL) in the CU;

Accounting outside, indoor, BTL advertizing and advertizing on monitors

  • Fixed asset accounting on outdoor advertizing;
  • Special qualifiers of internal premises for convenience of planning of indoor-advertizing;
  • The flexible system of drawing up address programs for advertizing surfaces with a possibility of an output of the scheme of placement to Yandex. Maps;
  • Accounting of BTL advertizing in premises;
  • The settlement scheme of cost of rolling of advertizing filmlets on street screens and monitors in premises;

Pricing

  • There is an opportunity to determine the prices in one day of placements, week, month, quarter or even year;
  • Separate pricing on carrying out installation works and service of printing of promotional materials;
  • Unlimited number of discounts/margins and flexible system of their automatic appointment; the configured mode of operation of discounts;
  • Possibility of purpose of any manual discounts with restriction on access rights;

Carrying out sales

  • Different sorting options and displays of base of advertizing resources;
  • Possibility of carrying out group sales "in one click";
  • The configured construction armoring depth;
  • Group processing of placements allows to appoint a discount for all order placements, to replace the promotional material, to set rotation of promotional materials, to enter the selected placements in the specified cost and many other things;

Cost accounting

  • The cost accounting on lease of advertizing resources, subcontract installation works, other costs for the maintenance of subjects to placements of advertizing (for example, scheduled repair) and also accounting of any other costs of advertizing agency is carried out;
  • The complex analysis of financial results of the enterprise for profits and losses is carried out;

Accounting of installation works and photoreports

  • Formation of the schedule of carrying out installation works and photoreports;
  • Attachment of the executed photoreports in the database and automatic sending to their client through the built-in e-mail client;
  • Possibility of salary accrual on the performed works;
  • Accounting of the material consumption on advertizing placements;

Work of sales managers

  • Special workplace of the manager with a limited set of opportunities and most simplified interface;
  • A flexible system setup of access rights for each manager allows to configure the rights to project implementation of address programs, armoring of constructions, the adoption of placements;
  • The configured printing templates in external applications allow to create agreements, applications, address programs, etc. directly from the program in the Word text editor;
  • The system of accounting of the carried-out contacts with clients and the mechanism of problem definition allows to control work of managers;

Other opportunities

  • Accounting by agreements and orders, types of activity of clients, their properties and categories; cash accounting; monitoring settlement with clients;
  • Inventory control of promotional materials and other Inventories;
  • Unloading of documents in a configuration Enterprise accounting, edition 3.0;
  • Setup of data exchange with the website of the company and special mobile application for erection teams is possible;
  • The technology of distributed databases will allow to work to several offices of the enterprise in one database.

Reports

  • The configuration contains a set of specialized reports for advertizing agency, such as "Advertizing sales", "Advertizing opportunities", "Analysis of use of advertizing opportunities", "Analysis of carrying out installation works", etc.;
  • More than 30 different reports allow to obtain any total about advertizing sales, the rendered additional services, the movement of goods and money.

When developing a configuration procedures and functions of the 1C: Trade Management configuration, edition 10.3 were used".

The product has the closed code locations and is protected by a key of hardware protection.

In February, 2015 certificate "Compatibly! The system of programs 1C: Enterprise" was received by the "Management of Advertising on Transport" software product developed and replicated by Proxima LLC company and provided on certification as the configuration developed in the environment of 1C:Enterprise 8.3 in the normal mode.