HeadHunter Group passed to bpm’online CRM system

September 08, 2015. The HeadHunter company and Terrasoft group announced^[1] about project completion of transition from Terrasoft 3.x to the version of the bpm'online 7.x platform. Since June, 2015 in a system more than 200 employees of sales departments and maintenance of clients of HeadHunter work.

Goals and Objectives

The HeadHunter company began cooperation with Terrasoft in 2009. For 6 years the functionality of the implemented CRM system of Terrasoft 3.x constantly developed. During this time in the company the number of clients and volumes of transactions considerably grew up. Respectively requirements to performance, technologies and system architecture raised. For the organization of work of a geographically distributed team of sales managers there was a need for the web version of the CRM system and mobile application. And the convenience and simplicity of the interface, tools to customer segmentation became key factors for the further growth and development of sales of the company. Choosing a Solution The HeadHunter company constantly improves the service and aims to use the most modern technological solutions. Therefore the management made the decision on implementation of the complex bpm'online platform which is highly appreciated by the leading international analysts.

Result

Staff of Headhunter sales department already uses the CRM system for the operating activities and highly appreciate convenience of data filtering in bpm’online. Simplicity of instruments of segmentation allows sales managers to identify quickly the most perspective clients and to form the correct tactics of work with everyone, proceeding from the history of interaction and a stage of lifecycle. Using flexibly configured deshbord the company management manages key performance indicators of both each manager, and department of sales in general. Besides, bpm’online helps to manage leads, to process the entering addresses and to conduct client document flow.

Development Plans

Automation of marketing, knowledge management processes and also consolidation of information from other systems in bpm’online for carrying out complex efficiency analysis of the company is in the future planned.

"One of our competitive advantages in the current market conditions — operational perfection. Therefore the decision on implementation of a new CRM system which will provide the corresponding tools was made" — the sales director of HeadHunter Shumakova Irina says.

Gennady Beregovsky, Director of information technology of HeadHunter: "My first impression of work with bpm’online is the modern, convenient and thought-over in every respect product. Actually, we already created the platform for future development of HeadHunter. The Terrasoft company constantly develops the CRM system that will provide us with the most modern technologies in the field of work with clients and opportunities for scaling in other divisions of the company".

Irina Shumakova, Sales director of HeadHunter: "It would be desirable to note two key advantages of bpm'online: possibilities of customer segmentation that it is crucial for efficiency of sales managers, and the system interface. The staff of the company received the convenient tool which helps them with accomplishment of daily duties. And the company management had an opportunity "have the finger on the pulse' and quickly to receive the reporting, analyze results of work of all command of sales department".

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