Makfa manages sales of distributors using Infor e-Commerce

October 20, 2015. The BSC company announced system implementation of sales management of distributors of Infor e-Commerce (the former name of a system — Lawson e-Sales) for JSC Makfa. The project covers more than 130 distributors of the company on all regions of the Russian Federation.

JSC Makfa, 2015

Choosing a Solution

The decision on system implementation of management of secondary sales in Makfa company was made a year ago. Specialists of Makfa company started search of ready IT solution for sales management of distributors. "We understood that we want to see in a system — K.V. Popov noted — and looked for the company which could propose the necessary solution. Offers from several suppliers were considered, as a result stopped on the solution of BSC company".

The solution Infor e-Commerce has complex functionality and allows to automate all aspects of sales management of distributors (including sales planning of distributors — up to specific date, outlet and SKU). Today only in the "Food, Drinks and Alcohol" segment already more than 1000 distributors in the Russian Federation provide the reporting under sales using the Infor e-Commerce system.

Project Progress

Within the project such business challenges as are solved:

• Collecting of operational data ("today for yesterday") on sales

distributors in outlets — to within SKU and outlet (Sale-out);

• Control of a goods receipt (Sell-in) and remaining balance of products of the Company

(Stock) in warehouses of partners in distribution;

• Efficiency analysis of marketing actions (as sales volume changes

on outlets / brands in process and according to the results of holding actions);

• Formation of the multidimensional management reporting based on

OLAP technologies — with high detailing and on any timepoint.

Work of distributors in a system will be carried out completely in the automatic mode via the Internet, without participation of users from distributors and without installation at distributors of any specialized software, representatives of the company integrator reported TAdviser.

"In a year our company sells millions of packs of products. Distributors — an important link on its way to the consumer. These are the independent companies, large players of the regional markets with own control system of retail and small wholesale sales. But for us as for the supplier, it is important to see the movement of our product on all logistics chain — from shipment to the distributor before sale in outlet. System implementation of control will allow to strengthen a qualitative component of distribution of our products. The transparent management system for secondary sales — to provide the balanced supplies, a qualitative commodity covering of territories and effective distribution of products by regions — Konstantin Vladimirovich Popov, the sales director of JSC Makfa noted.