Anaplan: Marketing activities management

Marketing activities management is a cloud platform for performance management of a marketing activity.

On October 19, 2015 the Anaplan company provided a portfolio of the Marketing activities management applications, for assistance to marketing directors and other specialists in optimization of work and increase in efficiency of marketing campaigns.

Screenshot of application window 2015

The Anaplan applications will promote mutual coordination of activity of marketing departments and sales, will help to control effectiveness of projects and return of investments. The company is going to release a complete line of applications for marketing within 12 months since October, 2015.

For October 19, 2015 two products are announced:

Resource management is Marketing Resource Management

A system will allow to exclude use of spreadsheets and outdated software in planning processes of marketing efforts among which:

• campaign planning,
• distribution of the budget
• control of current expenses.

The possibility of individualization and setup of numerous parameters will help to increase as much as possible profit and to control performance indicators of different marketing channels and marketing funnels. The solution will allow responsible specialists to control in the field of marketing a situation on the basis of scenarios "that if?", coordinating the activity with tasks, tactics and sales strategy of the company.

For October 19, 2015 the application is available to use.

Performance management is Marketing Performance Management

Using a product marketing specialists will have an opportunity to measure and stimulate influence of potential marketing campaigns on sales volume and income by means of use of data on campaigns, as a part of which indicators on marketing funnels. Start of this software as a part of service is planned for the 4th quarter 2015.

According to the management of developer company, most marketing departments still sink in uncountable spreadsheets, managing big budgets and not having a clear understanding - what campaigns are most effective in terms of return of investments. It is still heavy to specialists to define the expected financial results and to analyze indicators, and applications as a part of this line will help with process optimization questions, search of the most rational method of use of financial resources.