NORBIT implemented bpm’online CRM system in Essilor-Luys-Optika company

2018: Implementation of the CRM system based on bpm’online sales

On September 27, 2018 the NORBIT company announced implementation of the CRM system based on the bpm'online platform of domestic vendor Terrasoft in Essilor-Luys-Optika company.

The updated information system allowing to regulate and accelerate processes of customer interaction became a project objective. For September, 2018 in a system all sales department and a client service of the customer works. Using the bpm'online tools users collected the complete information about the market for formation of the updated commercial strategy.

Need to automate the existing commercial processes for increase in a share of the company in the market and to use resources of a command of sales most effectively became a basic reason of implementation of the CRM system in Essilor-Luys-Optika. As the IT system specialists of NORBIT offered bpm’online sales. This solution manages all sales cycle: from requirement analysis and the commercial offer, before formation of "a funnel of sales", planning of visits, segmentation of clients, forecasts and the facts of sales. The intellectual platform for business process management of bpm'online is the cornerstone of development. The interface of the solution provides quick access to the contact information separated on categories and also to the history of customer interaction.

The most important element of any business is the customer base requiring system approach during the work with it. NORBIT offered Essilor-LUYS-Optika company the CRM system with the most flexible tools. Their opportunities will help to rebuild the strategy of the company and to bring business to the following level. Anton Chekhonin, CEO of NORBIT

The Essilor-Luys-Optika company for development of the business uses the best practices and solutions for increase in efficiency of the existing business processes. A CRM system as the main instrument of automation of commercial activity, allowed to save up and analyze the complete information about the market and also correctly to focus and distribute efforts of a command of sales. Andrey Dorofeyev, Sales Effectiveness Director of Essilor-LUYS-Optika company

2015: The project based on Bpm'online sales

The project based on the Bpm'online sales system is implemented. Integrator: Terrasoft company. Project terms: August - October, 2015. It is automated jobs.