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Cave: Oprosso

Product
Developers: Cave group
Last Release Date: 2015/11/18
Branches: Internet services,  Advertising, PR and marketing
Technology: SaaS - Software as service

Oprosso is the platform of online researches for business.

On October 19, 2015 it became known of the release of the Oprosso project in a semi-final of Tender of startups in the field of marketing researches of "Market Research Innovation & Development" organized by IIDF.

The Oprosso service allows to start polls, to create any online forms for embedding in the website, mobile application, social network. Poll or a form can disperse on different channels, and data come to "single window".

For polls it is possible use of own channels (the website, social networks) and partner base of respondents from OMI company.

Screenshot of application window 2015

Possible spheres of use:

  • marketing researches are online polls for determination of level of customer satisfaction (NPS index). Collecting of responses about goods and services.
  • market researches - testing of products and services before their entry into the market, forecasting of a client flow
  • internal polls are personnel polls. Testing of personnel. Determination of level eg satisfactions
  • organization of events - informing participants on an action and studying of satisfaction of participants with quality and level of an action. Collecting of requests
  • replenishment of a profile of the client - collection of data on the client, lead generation (collecting of requests for goods and services)
  • brand panel - the offer for the companies with the big customer base - to create own panel of a brand, to attract clients, motivating with bonuses and gifts their participation in a panel.

Screenshot of application window 2015

Sergey Yurchenko, the CEO of Cave Group LLC, noted:

"We already feel how change of the name influences the rate of implementation of our ideas. Work is humming. We create up-to-date design of polls and forms, we improve a newsletter service on the bases, control function by polls and visual representation of statistical data. And still we aim to accelerate work in a system. Now the client on average spends less than half an hour for creation of one poll, and every other day he can already receive representative result if he uses OMI base"
.