Sberbank of the Russian Federation started a chat service for clients of SMB

On November 26, 2015 PJSC Sberbank and vendor of LiveTex announced the beginning of a pilot project on implementation of service of a chat for fast communication of clients with specialists of bank.

Project Tasks

Earlier communication with specialists of bank was possible by phone or e-mail.

Window of a chat of Sberbank (2015)

Project Results

Now by means of the LiveTex platform clients of PJSC Sberbank can quickly receive answers to the questions, exchange documents and links in a real-time chat.

Vladimir Bakuteev, the CEO of LiveTex, noted:

- Having suggested business to communicate in a chat as with friends, Sberbank brought remote service to new level. The chat is an optimal method to meet clients on the website, without forcing to dial number. It is irreplaceable, when there is no an opportunity to call. For example, during the meeting or from abroad. Already now chats on the website of Sberbank are assessed positively in 96% of cases.

Vladimir Makarov, the project director of management of development of remote links of service of Sberbank, said:

- We create model of completely remote service of corporate clients, unique for Russia. Having connected LiveTex chat, we were convinced that it quickly and conveniently. The operator answers almost instantly, and it makes a great impression on clients. In plans — to synchronize different communication channels. Clients will be able to select the most convenient method of communication and to pass from the canal to the canal, without losing an address context.