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Project

What cloud platform from foreign was selected by Komsomolskaya Pravda

Customers: Komsomolskaya Pravda of ID

Product: IBM Cloud
Second product: IBM BlueMix

Project date: 2015/08  - 2015/10

Content

On December 2, 2015 it became known of an implementation project in ID Komsomolskaya Pravda of technology of IBM for the organization of the cloud platform supporting publishing processes.

Project Tasks

Once having found out that own resources for placement of content have no sufficient flexibility and performance for compliance to modern requests of providing content to the consumer, the technical department of the edition started search of a global cloud platform for support of publishing processes.

Komsomolskaya Pravda (1993)


Having considered the cloud possibilities Amazon Web Services (AWS) Microsoft Azure, Google and Rackspace, the management Komsomolskaya Pravda made the decision to use for a hosting IBM Cloud and to take advantage of a global network and infrastructure "on demand" which is offered by the platform. Besides, the newspaper began to use IBM Bluemix for application development.

Project Progress

Using fast and easy-to-work IBM Cloud technology, Komsomolskaya Pravda increased maneuverability and quickly starts applications on the IBM Bluemix platform.

According to the statement of the company, by means of IBM Cloud some hours, but not months as before will be spent for application development. The cloud platform will allow to avoid considerable investments at the expense of payment model "upon" and a flexible management system for one click.

Project Results

Andrey Alexandrov, the technical director of Komsomolskaya Pravda, noted:

- Methods of giving of content change and IBM Cloud allows us to change together with them.

The Azat Mukhurov, the head of cloud solutions of IBM in Russia and the CIS, said:

- The keen interest of the media and companies working in the field of entertainments in clouds is caused by increase in speed of the Internet and universal use of smartphones and tablets which are suitable for mobile viewing news. This changing method of consumption of content represents a key call for heads of the companies in the field of media and entertainments. In addition, the potential of a cloud platform offers grandiose opportunities for cardinal change of a role of the enterprise in the current ecosystem, promotes creation of new offers and business models, expansion of consumption of content, increase in audience and emergence of new opportunities for monetization.