My Retail Theatre

My Retail Theatre is a system for interactive high-quality volume rendering. It is focused on producers of mass sales items and retailer.

On December 3, 2015 the Dassault Systèmes company announced start of industry solution^[1]. Created on platform 3DExperience, the product offers producers of mass market products opportunities for interactive high-quality volume rendering by means of which buyers can create own configurations of the purchased products, both online, and offline.

Retailers have an opportunity to show all product range, irrespective of the physical sizes of a trading floor, and to offer buyers more wide choice, without need to contain large warehouse stocks.

Representation of My Retail Theatre (2015)

The industry product My Retail Theatre developed by Dassault Systèmes uses the data generated at product development for communication with the customer, turning them into visual experience and impressions which will be useful both to retailers, and consumers. The industry solution provides integrity of digital data, allowing retailers to create marketing materials based on the same 3D, which was created at a product development stage. Thus, retailers will be able to try to obtain the guaranteed uniformity in interaction with buyers in all sales points.

Using photorealistic opportunities of submission of images of platform 3DExperience, consumers, being in shop or browsing the website, will select, configure and individualize products using interactive devices - smartphones, tablets or devices with touch screens.

A system helps buyers with an interactive mode, with parts, to study goods:

• sports shoes,
• jewelry,
• hours,
• products from skin
• other consumer goods
• select desirable colors, materials or textures.

At the same time to the user only those components and materials which are available in a warehouse can be displayed, and the cost of goods will be calculated taking into account realistic completion dates of the order. After full completion of the procedure of a configuration, buyers will pay the order and will be able to share purchase on social networks.

Refusing physical warehouses for benefit of digital photorealistic space images, retailers will be able to show to consumers rich product assortment without the need for increase in warehouse stocks and with high-quality preserving of visualization of goods in shops. Besides, retailers will have an opportunity of collecting of the additional information about tastes of consumers, about consumer trends that it is the most effective to use online activity of the clients.

Susan Olivier, the vice president of Dassault Systèmes for the industry of mass sales items and retail, noted:

- From Dassault Systèmes company the unsurpassed individualized consumer experience in all sales channels, starting with digital brochures and product directories allows to create industry solution of My Retail Theatre, finishing online stores or interactive solutions in traditional shops and to stimulate consumers to that they were not limited to only one viewing goods. Modern technologies, and, in particular, data 3D - design, the productions which are used on all cycle, from formation of the idea before representation of a product to the end consumer, inspire on creation of the new concepts of shopping which are beyond traditional shops. Our portfolio of industry solutions provides integrity, succession of data which is necessary for creation of the innovation products and for formation of the favorable consumer environment.

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