The Israeli IT company will update to Real mobile application for millions of dollars

2015: Updating of mobile application of Real

On December 23, 2015 it became known that the Israeli IT company Interacting Technology known on creation of the first messenger for people with nonconventional sexual orientation, received the contract from Real Madrid Club de Fútbol. It is about completion of corporate mobile application of a command.

According to Reuters agency with reference to the statement of Interacting Technology, the company in close cooperation with Real will update the official application of club for smartphones and tablets. Partnership will be performed through Spanish "subsidiary" of Interacting Technology — Sportech Interactech company.

The Israeli IT company Interacting Technology will update to Real mobile application for millions of dollars

Exact project cost is not disclosed, but it is noted that it can be "millions of dollars".

The mobile application of the Madrid Real started in May, 2015 is focused on admirers of this club. In the program data on last and future matches with participation of Real, an interview with football players and repetitions of TV broadcasts of football duels are displayed.

In Real say that within improvement of the mobile application the club aims to improve interaction between fans and to add online games which should promote monetization of a product. Innovations will be available in 2016.^[1]

"Consolidation of the international brand of Real Madrid with our opportunities in the field of management of communities and monetization creates the unique potential which will influence all international community of fans and will allow them to feel closer to club" — the CEO and the founder of Interacting Technology Liav Eliash said.

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