| Customers: VTB 24 Moscow; Financial services, investments and audit Contractors: Technoserv Consulting Product: Oracle Fusion ApplicationsProject date: 2014/03 - 2014/09
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Business applications of Oracle Applications: doubling of number of clients
The customer relationship management system on the basis of Oracle Siebel CRM allowed to increase quality of work of VTB 24 with clients across all territory of Russia at simultaneous cost reduction. A system is integrated by about tens of already existing banking systems and provides the new convenient and effective tool for work with millions of clients. More than 26,000 employees of VTB 24 in all departments work from the uniform front office which provides a single window of customer service, a sales history and relationship with it, execution of marketing campaigns, contact center, etc.
The major results for business consolidation provided 40 million client records in uniform hralishche based on Oracle Master Data Management. Customer information is collected in a uniform source, cleaned and correlated to the general reference books. Besides, its purity and lack of duplicates is guaranteed, and up-to-date client data are available to other systems in real time.
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