Dana Group automated work of field employees

On February 11, 2016 the Edisoft company announced the project of automation of work of employees of the FMCG distributor of Dana Group using mobile application of EdiAgent Dana Group^[1].

Task in the project

Development of customer company required disclosure of internal reserves. Automation of work of sales agents by means of start of the SFA solution became one of them.

Staff of the central office of company (2014)

The company selected the mobile application for sales representatives of EdiAgent developed by Edisoft system integrator.

Project Progress

The application was integrated with the accounting system of Dana Group which used 1C of outdated version 7.7 with modifications. Specialists of the contractor created necessary processing proceeding from specific objectives and needs of the distributor, implemented additional functions.

Project Results

300 employees of customer company are transferred to the automated interaction with the central office.

Automation of work of sales agents helped the company to reduce the number of visits of sales agents to office, they received more time for work "in fields". At the same time the company lowered a part of the costs connected with hiring of operators, equipment installation, purchase of the equipment as the orders taken using mobile devices began to come directly to the accounting system of the company.

The project on automation of work of sales agents using the product EdiAgent will help us to optimize business processes of the company due to additional control of big staff, cost reduction and receiving reliable analytics. Up-to-date and exact information "on places" will allow to make the justified and weighed decisions on a situation, so — will give us indisputable advantages in the market of FMCG in the Republic of Kazakhstan. Vyacheslav Fadeyev, CEO of Dana Group

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