Weborama Audience Manager DMP (Data Management Platform)

Main article: Defining Business Intelligence

Weborama Audience Manager DMP (Data Management Platform) for the collection, storage and processing of large amounts of audience data.

2021: Expanding Omnichannel Communication Capabilities

Weborama on November 1, 2021 introduced the updated user interface and functionality of the Weborama Audience Manager (WAM) data management platform. The infrastructure allows you to work with all types of identifiers, including hard IDs, and perform omnichannel communication.

The system allows you to use all types of identifiers, including not only cookies, but also hard IDs - email, phone numbers, mobile device identifiers (IDFA/GAID). Thanks to this, you can combine data from heterogeneous sources - both offline and online - and form a single consumer profile. All created audience analytics are available for viewing on the Home screen without additional actions.

The possibilities of omnichannel communication have expanded. The platform allows users to set up a single click to transfer one audience segment to several advertising platforms at once in the IDs that the receiving platform works with. Thanks to this, advertisers will be able to build end-to-end communication across all advertising channels.

In addition, data owners are now available not only to transfer individual audience segments between associated WAM accounts, but also to transfer a whole taxonomy - a structured set of behavioral characteristics. This will speed up the process of transferring segments to sites that also use the Weborama platform to work with data, and on request share data between agent and client accounts.

Шаблон:Quote 'author = said Elvira Safaeva, Deputy CEO, Director of Data Products Weborama.

2019:250 million verified profiles of the Russian audience

As of July 2019, Weborama Audience Manager has about 250 million verified profiles of the Russian audience, which are classified into more than 200 pre-installed audience segments.

Platform functionality includes: building casual segments based on your own Weborama data at the request of the client, an audience modeling algorithm (look-alike), audience analysis, data transfer to third-party advertising platforms, etc.

2016: Description of Weborama Audience Manager

The DMP (Data Management Platform) Weborama Audience Manager is designed to collect, store, and process large amounts of data.

According to information for March 2016, the use of the platform makes it possible to build mathematical models that reveal hidden patterns of user behavior and preferences, and use modern online advertising tools: behavioral targeting in advertising campaigns and look-alike modeling that expands the audience (a product or service is offered to those whose behavior in a number of parameters is similar to existing advertiser customers). This approach allows you to optimize media purchases of brands.

For March, Weborama Audience Manager is represented in Europe and Latin America, such as: Great Britain, France, Italy, the Netherlands, Spain, Portugal, Mexico and others, as well as since 2014 in Russia. Weborama Audience Manager has about 80 million profiles of the Russian audience, which are classified into 23 segments (travelers, motorists, young mothers, etc.) and 200 clusters (IT, entertainment, fashion, cars, education, medicine, etc.).

Platform functionality includes: building caste segments based on Weborama's own data, an audience modeling algorithm (look-alike), CRM Onboarding (activating audiences by e-mail or mobile phone number), transferring data to third-party platforms, etc.

2013: Entering the European market

Weborama Audience Manager technology was launched into the European market in 2013.