PickPoint will be engaged in integration of the Russian sellers at AliExpress

The global platform of retail of AliExpress and the logistic operator of the e-commerce PickPoint market announced in April, 2016 strategic partnership within the project for an output of the Russian producers and sellers to the international trade platform. The logistic operator became the first official integration partner of AliExpress in Russia.

For business process optimization in the territory of Russia AliExpress involves Pickpoint on integration of the Russian online stores of PickPoint company. The operator will provide connection of the Russian sellers and also their technical and marketing maintenance at all stages of work with AliExpress.

As noted, now the procedure of connection of retailers to the platform will become simpler that PickPoint Russified and adapted rules of work of AliExpress for standards of the Russian market of e-commerce. The new mechanism of integration will allow to reduce terms of an output of sellers to the platform and to simplify sales process at the expense of the optimized use of promo-tools of AliExpress. All instructions and templates will be presented in the specialized PickPoint web interface.

At connection through PickPoint of a working condition with AliExpress for retailers will not change. Besides, sellers will also have an opportunity to use logistics services of other operators.

"Thanks to cooperation with PickPoint we will be able to accelerate process of integration of the Russian sellers and to avoid their connection in 'manual mode'. We hope that it will help to attract even more domestic manufacturers who will be able to provide our buyers in all territory of Russia with the good range of quality goods on AliExpress" — the director of business development of AliExpress in Russia and the CIS Zavadsky Mark commented on an event.

"Today we announce the beginning of mass connection of the Russian Internet sellers and resellers to popular online hypermarket. If desired shop, term from a decision instant prior to work for AliExpress can be only 2 weeks. PickPoint will provide online stores to all necessary for increase in client traffic and sales growth during the work for AliExpress. It is new service for the Russian e-commerce which will allow retail to develop and conform qualitatively to market demands" — Romanova Nadezhda, CEO PickPoint said.