MTS Bank (IBRD, Moscow Bank for Reconstruction and Development) (Oracle Siebel Campaign Management)

Project Tasks

The main objectives implemented within an implementation project of a management system for marketing campaigns in MTS Bank:
1. Complex process automation of target sales on the Oracle Siebel Campaign Management platform is carried out
2. The marketing show-window of DWH using ETL Informatica is developed
3. Marketing segmentation in Oracle BI is implemented
4. Integration into channels of informing: the call center (entering and proceeding), the SMS, email, DO, ATMs, terminals.
5. The reporting under targeted campaigns in Oracle BI is implemented 6. Campaigns of sales of non-purpose loans and credit cards, increases in a limit, etc. are started.

Technologies of the project

Oracle Siebel Campaign Management, Oracle BI, Oracle Siebel CRM, DBMS Oracle, SAS MA (only integration), ETL Informatica

Project Effect

The implemented functionality allows to increase efficiency of holding targeted marketing campaigns, simplifies process of customer segmentation, start of new campaigns and introduction of new scenarios of marketing campaigns to a system.