TRUST National bank (Informatica PowerCenter)

Project Tasks

1. Implementation of new DWH
2. Development of a marketing show-window
3. Development of a show-window for modeling
4. System deployment of management of marketing campaigns
5. Integration of a system into IT infrastructure of Bank for process automation of start of campaigns
6. Transfer to a System of the existing campaigns and start of new campaigns
7. Automation of modeling of tendency of the client to offers

Technologies of the project

Oracle Siebel Campaign Management, Oracle Siebel CRM, SAP BO, СУБД Oracle, ETL Infomatica Power Center

Project Results

1. Methodologies of policy of contacts and the analysis of success of campaigns are developed
2. The marketing show-window of DWH allowing to start and analyze campaigns of cross-sales is implemented
3. All system modules for complex automation of targeted campaigns are unrolled
4. Integration with scoring of risks
5. Integration into outgoing channels of informing: The SMS, call center, manual call-down from DO, email, a regular mail
6. Integration into outgoing channels of informing: ATMs, incoming calls in call center, informing in DO
7. The operational and analytical reporting is implemented
8. Automation of calculation of indirect responses
9. Implementation of 10 campaigns on the new platform
10. Automatic creation of mathematical models for forecasting of tendency of clients to offers and implementation of these models in process of formation of selections