Navicon CRM FMCG

Navicon FMCG is the solution for automation of work of sales representatives and merchandisers of the companies in the sector of trade in products of daily demand (FMCG).

On April 18, 2016 the Navicon company announced start of the CRM solution for the companies in the sector of trade in essential goods.

Appointment

The product is focused on automation of work of sales representatives and merchandisers. It is created on the Microsoft Dynamics CRM platform, automates standard business processes of producers of consumer goods of daily demand and helps to implement in short terms CRM for increase in transparency and efficiency of sales.

Navicon FMCG is created for the producers focused on direct deliveries in outlets, but allows to connect distributors on secondary sales. Navicon FMCG automates standard transactions of sales representatives, merchandisers, managers of the directions and key clients and networks managers. Mobile version of the application is available on the tablets working running Windows, iOS and Android. There is an opportunity for work without Internet access — data are synchronized in the presence of connection with network.

Features

Implementation of the CRM solution helps to increase the number of visits to clients due to optimal planning and reduction of receptive period of orders, and access to up-to-date information on stock balance increases quality of the taken orders. According to the statement of developers, Navicon FMCG improves promotion of promotional goods and the obligatory range, helps to look at the complete history of relationship with the client that sales representatives and merchandisers could be prepared better for a visit, displays relevant tasks within the visit and controls their accomplishment.

Navicon FMCG reduces time of collection of information. Managers can quickly trace deviations in holding a visit. Due to increase in number of visits, volume suitable for information analysis and flexible configuration of a full stroke of works the overall effectiveness of promotion of products increases. Implementing solution assists consolidation of the customer base and collecting of information on visits in one system for formation of the correct reporting that increases the speed and transparency of decision making.

Quote

Modern CRM systems from standard base of contacts and mailings turned into the instrument of business optimization, new experiments with channels of customer interaction, lead generation, studying and management of client experience. In the near future CRM will remain among key information systems at corporate customers. For us CRM — one of strategic directions of business development in 2016, along with Business Intelligence technologies, predictive analytics and optimization planning. Sofya Totmakova, leader of practice of CRM of Navicon company