| Developers: | Cloud Technologies |
| Branches: | Internet services, Advertising, PR and marketing |
| Technology: | BI |
Intellectual DMP uses in real time the automated analysis of user data monitors behavior of the Russian Internet users. Its task - to collect and process anonymous data – digital footprints connected with behavior and preferences of Internet users which they reserve on the Internet.
The platform studies behavior of Internet users and knows: when, to whom and what advertizing should be displayed. Media and advertizing platforms will also have access to the platform and will have an opportunity "click" a campaign for a fraction of a second, by a mark of separate user groups - grouped according to certain attributes - that they want that it was displayed on advertizing.
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