Rusfinance bank (HumanFactor: Uniform client)

2018

"The uniform client" for Rusfinance of bank "The uniform client" plays a role of the master reference book and a quality management system of client data in Rusfinance of bank. Using HFLabs bank increased quality of data, increased performance of call center and collection, reduced costs on mailings.

Rusfinance bank operates with correct and consistent customer information therefore their loyalty grew.

Also the bank uses data from "The uniform client" for creation of reports and marketing selections. With the product HFLabs it is simpler to bank to observe law 152-FZ: a system stores and manages all types of the soglasiya relating to personal data of clients.

Project terms: August, 2018 – December, 2018

2012

"The uniform client" is the master reference book and a quality management system of client data.

Implementation of "The uniform client" increased quality of data, increased performance of call center and collection, reduced costs on mailings. The bank operates with data from a system for creation of marketing selections, reports and holding campaigns. Use of correct and consistent information during the work with clients increased their loyalty.

"The uniform client" solved a problem of compliance to law 152-FZ: it stores and manages all types of soglasiya of the clients belonging to personal data.

Project terms: September 2011 February, 2012