As the CRM system for the FLET realtor agency was created

The previous CRM system of the client did not meet current demands of the growing business. There were additional services and departments which business processes were not supported by a system. There was no head's tool for control of statistics, reports, efficiency of the big staff of realtors and the director of the company of FLET asked in SimbirSoft for the help.

The system framework, technical requirements, the project documentation were developed in the first month of works. Before development the technical specifications were broken into rather small modules and tasks that allowed to implement the project iteratsionno, to implement parts of a system in work, to analyze experience of users on the basis of which to plan the subsequent stages. This approach allowed to create the solution which satisfied needs of the client, at the same time saving the budget of all project.

Took Bitriks24 who gave standard opportunities to CRM from a box in a basis of the project and adapted a configuration under are necessary the realtor agency.

In customer organization the unique, detailed worked, accurate business processes from which need of creation of a system which completely reflects them in itself grew. It is not that case when the written CRM can be applied safely and in other realtor agencies with insignificant adaptation.

For example, the moments, important for the client, are a service, speed and quality of the provided services. Standard system interfaces for implementation of this requirement were changed, for example: loading process of a photo of a real estate includes interactions of 2 specialists at once - the realtor and the manager. The realtor visits an object, takes the picture and loads them into a system far off then they are displayed in a task at the manager. The manager selects suitable pictures then they automatically go to an object. The manager should not wait for the realtor with 'USB stick', or to unload the photos sent by mail, to fill in manually in the description of an object.

Performance review of a system revealed the code bottlenecks affecting its high-speed performance which was key customer requirement: telephony implementation was a difficult task. Delays appeared from behind features of standard telephony of Bitriks24, i.e. potential clients had to expect the answer critically long. At the same time the communication quality and its stability suffered. The task was solved by integration of telephony of Bitriks24 into the third-party solution. Thanks to what transition time of a call from telephony of Bitriks24 by internal network is reduced to 160 milliseconds.

Results

System implementation allowed the client to receive the general for the company the integrated base of contacts: clients and partners, potential clients and requests, and also statistics and analytics of efficiency of work with them. Thanks to a system it was succeeded to record an operation algorithm for each division.