Fresh Logic (earlier Logistics for you) (Columbus WMS is the solution for the distribution center)

Dmitry Gladky, Operating officer of Fresh Logic company:

In my opinion, the new name just defines that circle of work which the logistics performs throughout all time of the existence. The main requirements to logistics are defined first of all by the customer and the end consumer, the logistics is only a link at a stage the producer - the consumer.

Omnichannel means only a possibility of the choice by the consumer of a way by means of which he will receive the product required to it. Respectively the provider who can offer the bigger choice of means and tools for the producer and the buyer, other things being equal, will be in more advantageous provision, taking into account modern economic realities. Additional ways of product sales force to look for change of economic conditions, together with it the end consumer also becomes more exacting to services which were "new products" 10 years ago. The logistics is also forced to develop to conform to requirements of both parties. It helps provider to expand clients by input of new services which were not required for the client earlier. A striking example - development the Internet of trade and, as a result, emergence of the directions of logistics which were not demanded earlier. for example specialization on development of fulfillment of transactions in parallels of the processes of standard processing existing business, emergence of transport aggregators which allow to integrate warehouse logistics from transport that allows to work (and to address the client) as the uniform mechanism.

In general this general development provides to the client at choice a set of ways and delivery types, additional processing for reduction of a product to a format of customer requirements as requirements of different consumers to the same product can be specialized under business processes of the consumer. Finally everything is aimed at deduction of the existing clients and attraction new which can select those services which consider the most optimal for themselves and the client.

As for difficulties - that most often the complexity for logistics consists in reduction of raznoformatny requirements of different clients in the uniform and most general scheme of business process, to lay in harmonious processing system having excluded at the same time losses as the provided services and having reduced cost value for obtaining one more, important competitive advantage, cost value.