Business-Qlik for Marketing

Business-Qlik for Marketing is the BI system focused on the enterprises of restaurant business.

The solution Business-Qlik for Marketing based on QlikView (Qlik) (2016)

The solution Business-Qlik for Marketing based on QlikView (Qlik) for management of marketing gives to the marketing specialist an opportunity to instantly receive reasonable answers to numerous questions using professionally configured instruments of processing and the analysis of all initial data of information systems. Using this system, the marketing specialist makes decisions on the basis of 100% of possible information from the available data.

Advantages

• The analysis of loyalty of buyers allows to estimate efficiency of discount programs, to timely reveal trends of outflow of clients, decrease in average purchase, etc.;
• Cluster analysis of buyers on behavioural characteristics allows to minimize loss of certain groups of buyers thanks to the warning actions;
• The analysis of structure of the check / a consumer basket shows dynamics of the average check, allows to select groups of buyers and the most often found positions in checks. It gives the chance to predict consumer demand and to regulate purchases;
• Efficiency analysis of actions a postimulirovaniya of sales allows to select optimal formats of actions, to estimate expediency of their carrying out and on the basis of it to plan dalneyshuyumarketingovy activity;
• The analysis of distribution channels due to flexible comparison of profitability of sales and also modeling of optimal structure and a ratio of distribution channels at profit maximization from sales allows to achieve more effective system of distribution. Besides, modeling gives an opportunity to determine optimal production volume of products and price level.

Functionality

• the analysis in the system of marketing in QlikView,
• analysis of marketing
• analysis methods in marketing
• strategic situation economic analysis in marketing in QlikView,
• analysis methods in marketing in QlikView,
• the kogortny analysis in marketing in QlikView,
• component analysis in marketing
• promotion actions in QlikView,
• calculation of efficiency of promotion actions
• how to carry out efficiency evaluation of promotion actions
• how to carry out the assessment of advertizing and incentive campaigns in QlikView,
• the analysis of a consumer flow and cross-sales in QlikView,
• assessment of additional sales of the promoted goods in QlikView,
• the analysis of sell-out of data (sale to the end consumer) in QlikView,
• the analysis of sell-in (sale to distributors) in QlikView.