Wrike for Marketers

Wrike for Marketers is the solution for marketing departments and design.

On July 13, 2016 the Wrike company presented the vertical solution Wrike for Marketers developed especially for marketing departments and design. In a basis - the product Wrike for the organization of work in commands.

A system helps to simplify preparation, start and conducting marketing campaigns, saving employees from technical difficulties and routine tasks.

Marketing

Within a year we investigated work of marketing departments in the companies worldwide better to understand their workflows and to find in them bottlenecks which have negative effect on productivity of a command. We took out from these researches that marketing specialists and designers want to rebuild the developed approach to interaction between them so that it did good to a creative component of work, but did not add noises to workflow in general. André Hill, vice president for the strategy of Wrike

Screenshot of an application window, (2016)

Wrike for Marketers supports all stages of an operating cycle in group of marketing. Tasks can be set, using the configured forms of briefs, to plan accomplishment terms - using a time line and the diagram of load of employees. It is convenient to create and supplement the ideas and content with the built-in editor of the enclosed documents and expansion for Adobe Creative Cloud. Then materials can be checked, using possibilities of Wrike for commenting and visual marks. Information on the made changes and feedback coupling timely and in full will be received by all project participants. The designer of reports of Wrike will allow to receive at any time as a clear overall picture on readiness of all projects, so a detailed cut on the interesting tasks.

I think that we developed the easiest way for marketing specialists and designers to cope with the work at all stages: from an idea to the approval of the final project. The problematical character and duration of information exchange at different stages of the project was one of the weakest points in work of these commands always. Wrike for Marketers integrates these stages in a continuous worker thread. Andrey Filev, founder and CEO of Wrike

Design

One of the most difficult moments in work of department of design — check and the statement of materials by customers of work.

Screenshot of an application window, (2016)

We found out that commands inefficiently spend huge amount of time at a validation phase of works. Designers are often forced to wait for a feedback and to collect separate marks and comments in the uniform table or other document that it was lost nothing. On the other hand the customer of work not always realizes that the designer waits from him for a response or statements. We understood that having offered the tool for tracking of versions and an approval process, we will help to save a lot of time to such commands. André Hill

Wrike for Marketers integrates all versions of images and other content in one visual tool for check and introduction of marks. With it designers will be able accurately to understand what part of work the customer took over and what needs changes.

Advertizing of the application, (2016)

Wrike for Marketers

• Tools for reasonable planning
• Form designer for briefs
• The time diagram for visualization of the plan of a campaign and terms on tasks
• Management of load of employees

It is more than time for creativity with the Wrike expansion for Adobe Creative Cloud

• Receiving and distribution of tasks by means of expansion in Adobe of CC
• Reading, answers and comments
• Loading and control of versions of files with models and draft copies

Fast discussion of work

• Entering of marks into documents and images
• Existence of a clear and evident feedback
• Work in any place (from the computer, phone or the tablet)

Timely creative

• Receiving required materials in time by means of effective work planning
• Streamlining of workflows is most comfortable for a command
• Performance monitoring of work of a command using fast reports