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Project

UTair upgraded technology of sale of services to passengers

Customers: UTair (UTair) Airline

Contractors: Sabre Corporation
Product: Sabre Branded Fares

Project date: 2015/12  - 2016/03

On August 22, 2016 the Sabre company announced system implementation of Sabre Branded Fares in business processes of UTair airline.

Project Results

By means of use of the Sabre Branded Fares system the airline can advance and sell the corporate products on Sabre marketplace.

Airplane of UTair company, (2014)
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Strategy UTair assumes transparent pricing and a wide choice of additional options which can be necessary for the passenger. Therefore we together with airline looked for new opportunities for implementation of its products that selection process and armorings of tickets became even more convenient. Sabre supports the strategy of carrier and its aspiration to strengthen competitive advantages due to quality improvement of service of passengers. In process of development of the aviation industry we will continue to invest in creation of the innovative solutions for increase in efficiency of sales and personalisation of service of airlines.

Anastasia Lavrenyuk, head of the Russian representative office of Sabre Travel Network
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UTair started the new system of rates in the spring of this year in response to the growing demand of passengers for more personalized solutions, and we are glad to cooperate with Sabre regarding global distribution of our corporate products. Implementation of corporate rates UTair in Sabre is only a first step on the way of personalisation of services. Already in the near future we are going to implement a possibility of additional sale of services, such as baggage, preorder of a power supply, choice of places of the increased comfort, services of business halls, on the EMD forms that will allow agents to offer a full range of services of airline.

Pavel Permyakov, commercial director UTair
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