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Project

In KupiVip the payment service is upgraded

Customers: Privat-Trade (KupiVIP.ru)

Contractors: ChronoPay
Product: 3-D Secure (3D-Secure)

Project date: 2016/03  - 2016/05

The operator of Internet payments ChronoPay updated in the summer of 2016 functionality of payment processing of one of the largest online stores of fashionable clothes, footwear and accessories of KupiVip.ru. Now preserving of details of bank cards in a personal account therefore for purchase commission it is enough to user to enter the CVV code of any of earlier saved cards is available to clients of shop. Additional safety of payments is ensured by selective inclusion of the 3D Secure technology known also as Verified by Visa, service which ensures additional safety upon purchase of goods on the Internet.

Despite the crisis period in fashion-retail, sales of KupiVip Group are in a stage of steady growth: in January-April, 2016 growth of revenue was 29% in comparison with the same period of last year. The number of orders increased by 24%. Similar indicators of growth in the company are explained with attractiveness of off-price of the KupiVip.ru model. The company buys up excesses of trade inventories at world fashion-brands at the special prices and sells them on the websites and via mobile platforms in the form of actions with discounts from 30 to 90%.