Victoria started the loyalty program based on the Smart Checkout system

On September 21, 2016 the Victoria company announced start of the loyalty program using the Smart Checkout system developed by OPEN Retail company.

Retail chain stores Victoria (2016)

Within the loyalty program of Victoria the Smart Checkout system solves a key problem – informing buyers on the personalized offers of retail chain stores by means of full-color coupons which form and issued to clients at the checkout at the time of purchase commission.

The full-color format and visualization of the offer in total with the address address to the buyer shows more high efficiency in comparison with traditional types of communications. The Smart Checkout system allows retail chain stores and its suppliers to solve marketing problems of separate brands and commodity categories and also allows to carry out segmentation of buyers on different by criteria and to work with necessary target audience.

Smart Checkout has the wide functionality adapted for relevant requirements of modern retail chain stores. A system allows to influence the size of the average check and sales volumes of assortment positions, to increase awareness of buyers on the existing offers and additional services of network and also to increase attendance of shops and to regulate the frequency of purchases. The software of Smart Checkout allows to implement any kinds of the discounts applied in modern retail including personal discounts.

"The decision on implementation of the Smart Checkout project is made as a result of deep assessment of the communication channels existing in the market. Results of researches confirm that personalized approach is the key to strengthening of loyalty of buyers. Partnership from Smart Checkout is a successful project. Thanks to harmonious work of a command and rapid response to all arising requests, the project it was implemented in time and already shows the first results". Oleg Zhunikov, director of the Victoria division

"Smart Checkout allows to carry out segmentation of buyers on determined by criteria and to work with specific target audience. Comparing data retrieveds about the consumer and the set criteria of target audience, a system defines what offer needs to be created then at purchase payment automatically prints the full-color advertizing coupon. The main objective of Smart Checkout – formation of the offer, relevant to interests and needs of the buyer, but not the abstract advertizing message. For example, on the basis of these cards of loyalty it is possible to select category of the consumers shopping less often than once a week and to inform them of address advertizing offers for the purpose of the subsequent converting of this audience in regular customers". Alexander Shurov, CEO of Open Retail