Owners
HookLogic, Inc. - the company in the field of a performance marketing. It is organized in 2004.
The company renders services to the companies operating in the field of retail and a travel companies.
Offices of firm work in Santa Monica, London, Toronto, Paris.
History
2016: Criteo purchased HookLogic
On October 20, 2016 the Criteo company announced purchase of HookLogic company. According to the statement of the company, with this acquisition of Criteo strengthened positions in the marketing market.
 | With HookLogic acquisition, Criteo has one more marketing solution capable to concentrate more on product brands and retail trade. We are very glad that we contribute to the development of the HookLogic platform, integrating it into our end-to-end system that opens new opportunities for marketing specialists around the world. Eric Eykhmann, CEO of Criteo |  |
Criteo wants to integrate the complex technology into the products HookLogic to have an opportunity to predict the price offer and recommendations about a product, providing growth of efficiency of campaigns of product brands. It will help retailers to monetize website traffic by means of HookLogic.
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