"Rhythm 2000" completed implementation of CRM from SAP

On October 26, 2016 the company SAP also "Rhythm-2000" announced completion of implementation SAP CRM.

Project Tasks

Earlier in Ritm-2000 company there was no single system of management of a customer loyalty - for example, discount cards were created without understanding of customer needs that resulted in inefficiency of the discount program, there was no possibility of holding targeted marketing campaigns.

The company management selected the SAP solution CRM on management of the history of relationship with each of participants of the loyalty program, with a possibility of their analysis and development in a single system that will allow to build effective marketing campaigns for all target audiences. Individual approach to the consumer is organized: clients of retail chain stores will be able to receive the advantageous personalized offers including different actions, discounts for products, discount cards. The Dvidzheks LLC company acted as the partner in implementation.

Project Results

With the SAP solution CRM we had a tool which allowed to manage effectively ball programs of loyalty, it is better to understand needs of our clients, to consider their wishes. We had an opportunity to estimate efficiency of the waged marketing campaigns, to prepare the operational reporting for planning of the further steps directed to service quality improvement. Ruslan Auvad, Chief information officer of Ritm-2000 Group

Customer centricity — a key indicator of success which can be reached, using advanced technologies. The SAP solution CRM allows the companies to organize uniform space for conducting the personalized dialog with consumers, to segment clients by different criteria and to offer only those offers which will be interesting to them. Using the SAP solution, the Ritm-2000 company brings quality of interaction with the clients to the new level therefore has also an opportunity of increase in sales. Ilya Yuryev, deputy CEO of SAP CIS

Today the opinion of each certain buyer creates the relation to retail chain stores in general. The world changed — became more social integrated, people react to the slightest changes in process of purchases quicker. The Ritm-2000 company actively reacts to new market trends, and we are glad that, having used our examination, experience and the ready-made solution from SAP, the retail chain stores could build absolutely new loyalty program for the buyers. Andrey Barinov, CEO of Dvidzheks LLC

Project participants expect that as a result of use of the solution, the flow of buyers of retail chain stores will increase by 25%, the index of a customer loyalty — for 18%, sales — for 20% within two years.