Online store "220 Volts" connected a public chat in the Viber messenger

In October, 2016 company "220 Volts" carried out beta testing of the new channel, and since the beginning of November fully added Viber to already used digital channels for customer service and sales.

Federal retail network electro-and 220 Volts petroltool (2016)

The company already actively uses social network "VKontakte" and the Telegram messenger based on the LiveTex Platform for a customer support. So, the amount of time on processing of one appeal to VKontakte social network was reduced by 35%, and the quantity of positive reviews from clients increased by 20%.

"Today Viber – one of the most popular messengers which more and more people in our country use. At the same time, successful experience with Telegram and VKontakte allows the company to do favorable forecasts about effectiveness of use of Viber in communications with clients. "Use of messengers allows us to reduce costs on call center and to come into direct contact with buyers. In the work we implement omnichannel approach therefore use of the maximum quantity of points of communications with clients is very important for us. Unfortunately, today not all users are ready to transition to direct communications on the Internet. However in the future we plan the translation of all service messages in messengers, having completely refused SMS notifications". Ivan Kulik, director of Internet shop "220 volts"