League of Rates began implementation of technologies of SAP on the HANA platform

On December 21, 2016 the company SAP announced the beginning of an implementation project SAP CRM of on HANA by request of the bukmeresky company League of rates.

Project Tasks

Partners expect that as a result of operation of technologies the number of participants in the loyalty program will increase up to 45% of base of clients, and the loyalty program will grow by 15 times due to growth of number of clients, the number of actions.

The customer company will see to 40 marketing actions a year. Earlier, due to the lack of specialized CRM- systems, information on clients, actions and bonuses was kept separately in third-party information systems, starts of actions dragged on on long term, and maintaining base was conducted manually. With implementation SAP CRM of on HANA the company is going to automate processes of start, conducting marketing actions and the loyalty program, to segment the customer base.

Office of bookmaker company "League of Rates", (2014)

Our main task — to become the "number one" company in the market of bookmaker services creating the culture of bookmaking in Russia. And SAP, certainly, will help us with it: we will be able to optimize work with the customer base, effectively increase and hold clients of the company that is one of key factors of success in competitive market. Dmitry Pavlovsky, vice president of BK League of Rates

For us it is one of the first projects on implementing solution of SAP in the bookmaker market Russia, and we are glad that BK League of Rates — now among our clients in this industry. SAP CRM on HANA will give the chance of the company to use the best practices of SAP on management of a customer loyalty, having created unique approach to each client with the personalized offer. Ilya Yuryev, deputy CEO of SAP CIS