Lalafo

Lalafo is global mobile C2C a marketplace which works at the markets of Europe and Asia. Lalafo applies artificial intelligence technologies, computer vision to simplification of sales and purchases and also econometric modeling for efficiency analysis of marketing activities.

The company was founded in 2015 by Ukrainians Anna Polishchuk and Yury Mukhin. In a year after start the general audience of the project made 3 million users who create 700,000 new declarations a month.

Lalafo is presented at the markets of Europe and Asia (Azerbaijan, Kyrgyzstan, Serbia, Greece). Also, there was an experience of start of service in the markets of Africa, Nepal, Afghanistan. On audience and goods quantity of Lalafo - No. 1 in Azerbaijan, Kyrgyzstan, Serbia among services of purchase and sale. In Azerbaijan, Kyrgyzstan every 4th Internet user at least once in a month uses mobile service Lalafo for purchase or sale of things, job search, the real estate and so forth. According to indicators of 2016, the audience of Lalafo increases every month by 20%.

The product command and founders of the company are in Kiev. Local commands in the respective countries are engaged in market development.

The artificial intelligence will simplify sales of things: unnecessary things will disappear, and on your account money will appear

To sell an unnecessary thing, will be to load into the application the photo enough, and the price, the category and the description will be added by artificial intelligence. The Lalafo command is sure that in the future it will become even simpler to get rid of unnecessary things. 'Smart' service is available to residents of the countries of Europe and Asia. The algorithm is tested in the beta and is able to distinguish more than 1600 types of goods. Now the command trains neuronets to distinguish characteristics of goods: color, material, model, year of release and so forth and to offer the suitable price. For training of a neuronet 15 million pictures of goods of service taken by users are used.

Prior to use of neuronets in marketplaces that to sell something, it was necessary to make a number of actions: decide that to sell, estimate for how many it will purchase, to take the picture, to think up the description, to upload all this to the site, etc. Modern technologies allow to simplify this chain considerably: it is enough to user to make a photo on phone, and the predictive algorithm will make all the rest. In the near future the artificial intelligence will be able to add the description, the price, and it is better to do it even, than the person.

The command of a marketplace uses technologies of training of neural networks 'with the teacher' and 'without teacher'. 'With the teacher' is when the neural network studies at ready data. For example, photo of the smartphone and characteristic 'iPhone 6, smartphone, electronics'. A neuronet, studying at thousands of photos with such characteristics, over time begins to distinguish this phone model. Training 'without teacher' - when millions of photos without description are provided to the machine, and the neuronet independently selects distinctive visual signs at objects, separates them into classes.

Selling unnecessary things, users usually are lazy and leave the poor description of goods: 'urgently', 'bidding', 'excellent condition', and very often are mistaken when choosing category of goods that slows down sales process. Neural networks Lalafo will be able to select visual signs of goods and to do descriptions much more qualitatively. Already today the accuracy of determination of categories which are selected by a neuronet is much higher than decisions which are made by users.

Artificial intelligence technologies actively develop in the direction of automation of algorithmic actions and personalisation. Marketplaces – some of the first who began to apply neuronets to optimization of work of services. To all appearances many routine decisions on purchases and sales will soon take machines for people, releasing thereby time for creativity.

Residents of Greece, Azerbaijan, Kyrgyzstan, Serbia can use functions of a marketplace Lalafo.