"The North of Minerals" optimized sales process using Microsoft Dynamics CRM

On March 2, 2017 Corus Consulting Group announced end of the first stage of the project on implementation of Microsoft Dynamics CRM 2016 for process management of sales in North of Minerals company.

Sever Minerals (2016)

Project Progress

For North of Minerals the uniform tool for formation of base of all clients was required, for process automation of maintaining transactions of different types and also for collecting and information analysis on the sales and activities work-related with customers.

During the first stage of the project the single database on all current and potential clients North of Minerals was organized and work on sale of spare parts - as the most standardized business process in the field of sales is completely automated. Now the company management can quickly control a portfolio of the potential and placed orders, including pricing, approval of commercial offers, process of placement and accomplishment of orders.

The CRM system is integrated with the accounting system constructed on the 1C Platform. Integration is caused by need of managers to regularly specify the prices and delivery time, to synchronize the reference book by clients, to specify the nomenclature, its pricing and to automate transfer of orders. Now employees North of Minerals can quickly see the status of order processing and shipment detailed on location and the number of the come nomenclature in the CRM system.

"In spite of the fact that only the first stage of works is completed, we already see effect of use of the CRM system. About 50 employees of all our branches in Russia already have access to uniform base of clients and partners, can quickly select the nomenclature and the necessary specifications from a system that allows to select quickly and conveniently necessary components for clients". "We look forward to expansion of functionality of a system for automation of longer process - sales of the capital equipment in which in work with CRM- as the solution new business divisions of our company will be involved. Thus, by the end of the project all work with our customers it will be transparent to be reflected in CRM". Ivan Kukharenko, Chief information officer North of Minerals

"We are very glad that more and more distribution companies select our industry CRM solution. Certainly, the choice is influenced by several factors at once: it and the thought-over functionality of the block on work with wholesale clients, both reliability of vendor, and simplicity of embedding of the Microsoft platform in the current infrastructure. At the initial stage together with colleagues from North of Minerals we analyzed several software products and defined that Microsoft Dynamics CRM best of all conforms to requirements of the company, and our specialized solution allowed to receive predictable result in the shortest possible time". Maria Bar-Biryukova, deputy CEO of Corus Consulting Group