| The name of the base system (platform): | Oracle Database |
| Developers: | Service Plus |
| Branches: | Trade |
| Technology: | CRM, CRM - Loyalty systems |
Income of the loyalty program
- The main source of profit – change of behavior of participants of the loyalty program
- Decrease in outflow
- Reduction of depth of a sviching
- Transfer to more marginal goods
- Cost reduction on remuneration
- Cost reduction on communication
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